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Competition Evolution
This evolution was started from a long period since the early establishment until about the 1960s and 1970s decades, where practically "Pos Indonesia" constitutes as the only one player in postal business. Within this period the position of "Pos Indonesia" was so strong since beside trivial competitors, "Pos Indonesia" also enjoyed exclusive right in the form of postal service monopoly. Beside that at that time the change of environment faced by "Pos Indonesia" - both change of economic condition, government regulation, change of technology, market dynamics, or condition of consumers-were relatively constant. The stable situation of this business environment was still followed with a pattern of "Pos Indonesia" management itself.It was not surprising since the position of "Pos Indonesia" at that time was more dominant as a government institution serving public interest than a profit oriented company. When Indonesian economy was re-managed about at the end of 1960s, the companies outside "Pos Indonesia" sta
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