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Coke Goes All Out In The Beijing Games, Red Colours 2008

Your friendly soft drink, Coca-Cola, or affectionately known as Coke, is getting all out to woo the 1.3 billion Chinese population in this year Beijing Olympics. It is believed that Coke has spent US$75 million on the Games to boost sales and build long-term loyalty in China.“The Olympics goes beyond sport,” said Kevin Tressler, Coca-Cola’s ...

 

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