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Business Communication
Evolution, theory, technique Life and Thought, Milan 1994 The requirement of repositioning of the cinematographic service in Europe. Evidence empiricist and role of the communication Life and Thought, Milan 1996 The theory of the business communication and its evolution: the Anglo-Saxon school Milan 1999 The management of the sponsorship in the Italian experience. Problematic of programming and control the Life and Thought, Milan 2000 The processes of communication in the system of the small and averages Italian industrial enterprises Rome 2000 The Internet-based strategies of the Italian enterprises. Fundamental characters and evolutionary modalities Life and Thought, Milan 2004 Paola But is teaching of Marketing near the Catholic University of Ceremony. Graduated in Sciences statistics and economic, it carries out search activity on the effectiveness of the communication forms. It has published: The effectiveness of the public relations criteria of measurement of the of objectives 1996 The sponsorship in
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