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Brandtology? yes or no
I came across Walter's blog where he spoke about a new company called Brandtology that is offering social media monitoring services that focus on PR and brand reputation analysis. This is their message "Brandtology offers the world's first 24x7 online managed brand and reputation services"As much as i can gather, it's quite like hiring a spy to lurk around forums and social networks and identifying potential attacks to brands by users or highlighting certain key assessments that is sussed out from peer to peer conversations. In order to do this, they have a mix of technology and people who act as social media consultants who then help evaluate and report their findings. What do you think? First off, let's agree that eavesdropping is not a form of communication. Assuming you wanted to know more about what people thought about your brand, or to get relevant feedback and allow ranting to happen, wouldn't the logical option be to get involved in these communities personally? I have spoken before that the 1s
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