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Bodum CHAMBORD French Press Coffee Maker with Starbucks Coffee
I've always enjoyed going to Starbucks, liked the 'third place' concept very much and think they hire very good people. So when CEO Howard Schultz released the new book a few months ago on how they managed the crisis a few years ago when the company was in trouble (they were losing customers to McCafe!), I quickly bought in on the Kindle. It's a fascinating read, with so much information about the backstories and how Starbucks operates. I like how they revamped their mission statement which is now: 'to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time'. Anyone in the service industry struggling with issues on expansion, authenticity, quality... should get it. In the book, it's mentioned that the kind of coffee Schultz likes is the kind he can prepare at home, using an apparatus known as the French press. I thought wow! Maybe I should get one myself, whatever he's having cannot be that bad! The picture below is a screenshot of the book with the barista serving c
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