You will be be redirected to the blog in a moment...
Or you can click the link below to proceed:
Bluecasting not so blue after all
There has been a lot of debate about the effectiveness of Bluetooth (aka “toothing“) as a mobile marketing technique. As a technology, it undoubtedly holds promise–the key is in implementation. What a company might call “bluecasting,” the consumer may consider “bluespamming.” In a recent trial we did in Singapore with Aviva, we hoped to uncover some best practices. Aviva’s Futurator Campaign Through a dedicated Bluetooth kiosk, users could receive a banner encouraging them to experience Aviva’s Futurator in the actual shopping mall, and a chance to win $10,000. For people to receive the banner, they had to be in the range of the kiosk and activate the bluetooth on their mobile phone. The results were more than encouraging as we achieved over 4% banner ad download rates over 3 days reaching out to more than 790 unique mobile phones. Right Message At the Right Time At the beginning, questions were raised about the number of people who would actually turn on their Bluetooth without any pre
Want to be redirected immediately?
Register yourself at Ping.sg to get rid of this page and also to get your read counted as Pong.