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Blog advertising - Worth it?
A few years ago, a trend started in Singapore that involves making money out of blog. In other parts of the world, this trend also appeared as witnessed by many "get-rich-quick" books and e-books selling everywhere. There was also a big rivalry between two Singapore blogvertising companies (the pioneers) Advertlets and Nuffnang with many bloggers siding with one of them, sometimes even argued about the slightest thing like late payment etc. In reality, most bloggers don't make more than S$50 per month. Only the popular ones like Xiaxue can blog for a living. And it soon became apparent to many bloggers that they are better off working part-time in malls than blog. Blogging for money is not as attractive as many have claimed. For advertisers, blogvertising is a novel and unique way to reach the youth population, but with risks. If an advertiser pays on per unique visit basis, a blog owner can ask 100 of their friends to go to his website daily. Remember most youngsters got 400+ Facebook friends. Not so di
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