You will be be redirected to the blog in a moment...
Or you can click the link below to proceed:
American Express Rewards Card goes back to basics
CLIENT: American Express PRODUCT: American Express Rewards Card MEDIUM: Print/The Straits Times MARKET: Rewards-hungry consumers ATTRACTION: With commercial hype reaching fever pitch in the months leading to Christmas, rewards card providers are cashing in on the seasonal spike in retail sales and consumer demand for cost saving opportunities. Credit cards with good rewards programmes are therefore very much in vogue at this time of year. Context aside, the dominant visual of a magic wand and the word “granted” in bright yellow clearly evokes ideas of giving/receiving something that is desired, such as rewards. POSITIONING: Main section of The Straits Times, which immediately establishes a contrast between the prime physical positioning, and the rather rudimentary visual aesthetic. We do not mean rudimentary in a negative sense but, as we have argued previously, that the charming use of clipart-inspired visuals, a simple page layout, and minimal copy becomes as compelling as fantastical photography and
Want to be redirected immediately?
Register yourself at Ping.sg to get rid of this page and also to get your read counted as Pong.