You will be be redirected to the blog in a moment...
Or you can click the link below to proceed:
100 Plus, the Athlete of the Year Award, and "Conquering Impossibilities" in The Straits Times
Today 100 Plus caught our attention with their sponsorship of the "Straits Times Athlete of the Year" award. Such an award rides on the back of Singapore's recent successes in the SEA Games and upcoming preparation for the inaugural Youth Olympic Games later this year. What caught our attention was the half-page ad they ran, based on the slogan "Conquering Impossibilities". We love the simplicity of this slogan, and the fact that it resonates at a number of different levels. At the country-level Singapore is a tiny nation that must compete with, and overcome other, implicitly larger nations at sporting competitions. At the individual level the Athlete of the Year Award recognises and honours individual athletes that help Singapore achieve sporting success on the international stage. In addition, the article also talks about the struggles nominee Quah Ting Wen had balancing her swimming training with her studies. And at the product level 100 Plus is a drink that helps individual athletes fulfil their s
Want to be redirected immediately?
Register yourself at Ping.sg to get rid of this page and also to get your read counted as Pong.