These days, it's all about branding.-------------Brand Team Boy: Eh, where you all go eat lunch just now?Ah Beng: We go Jaya 1.Brand Team Boy: Ahhh. Eat where? Pam Song: Wendy's.Brand Team Boy: Everybody go Jaya 1 sure makan Wendy's huh?Pam Song: Not great lah, actually.Ah Beng: Yeah, I didn't quite like it either. I still prefer my McDonald's.Brand Team Boy: Ya, I think …