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How LEGO Creates a Lasting Legacy
On a recent visit to Toys "R" Us at VivoCity with my kid, I observed that there are more and more interlocking brick toys filling the shelves these days. Inspired no doubt by LEGO, brands like Mega Bloks, Coko and Tyco Toys are now emulating the same success strategy employed by the 80 year old Danish company, albeit charging a lower price for their bricks. While …
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coolinsights Posted by coolinsights User Menu
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on February 5, 2012 at Cooler Insights

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