Many of the companies I worked with and for in the past approached incentivised marketing (giving away prizes) for one purpose: sales leads.Gothere.sg, a Web 2.0 map startup in Singapore, is giving away an Apple iPhone 3G for… wait for it… noise. Yes marketeers, no call-to-action, no visiting the site, no registration, no send-to-a-friend gimmicks, ...
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