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Customer Relationship Management
CUSTOMER RELATIONSHIP MANAGEMENT*G.JAYALAKSHMI. Ph.D ScholarINTRODUTIONCRM stands for Customer Relationship Management. It is a process or methodology used to learn more about customers’ needs and behaviors in order to develop stronger relationships with them. There are many technological components to CRM, but thinking about CRM in primarily technological terms is a …
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jepal Posted by jepal User Menu
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on May 26, 2010 at Business Finance Magazine

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