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100 Plus, the Athlete of the Year Award, and "Conquering Impossibilities" in The Straits Times
Today 100 Plus caught our attention with their sponsorship of the "Straits Times Athlete of the Year" award. Such an award rides on the back of Singapore's recent successes in the SEA Games and upcoming preparation for the inaugural Youth Olympic Games later this year. What caught our attention was the half-page ad they ran, based on the slogan "Conquering Impossibilities". …
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on February 10, 2010 at THE VIPER PIT | Singapore's advertising watchdog

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