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<title>Ping.sg  - Latest Pings From theviperpit</title>
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<description>Ping.sg - The Community Meta Blog for Singapore Bloggers</description>
<copyright>Copyright 2012 ping.sg</copyright>
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	<title><![CDATA[Jetstar flights to Melbourne and Auckland: mixed metaphors give a mixed message]]></title>
	<link>http://ping.sg/item/Jetstar-flights-to-Melbourne-and-Auckland-mixed-metaphors-gi</link>
	<dc:creator>theviperpit</dc:creator>
	<description><![CDATA[CLIENT: Changi Airport Singapore PRODUCT: Jetstar flights to Melbourne and Auckland MEDIUM: Print/The Straits Times MARKET: Budget travellers  ATTRACTION: The alternating human/sheep passe …]]></description>
	<pubDate>Mon, 20 Dec 2010 10:36:56 +0800</pubDate>
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<item>
	<title><![CDATA[OCBC Business Account builds brands, and companies]]></title>
	<link>http://ping.sg/item/OCBC-Business-Account-builds-brands-and-companies</link>
	<dc:creator>theviperpit</dc:creator>
	<description><![CDATA[CLIENT: OCBC PRODUCT: OCBC Business Account MEDIUM: Print/The Straits Times MARKET: Brand-conscious SMEs  ATTRACTION: Limited. Whilst the OCBC branding is strong, the black and white visua …]]></description>
	<pubDate>Thu, 16 Dec 2010 17:38:25 +0800</pubDate>
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<item>
	<title><![CDATA[The Viper Pit has a new header!]]></title>
	<link>http://ping.sg/item/The-Viper-Pit-has-a-new-header-</link>
	<dc:creator>theviperpit</dc:creator>
	<description><![CDATA[... So what do you all think? Is it as intimidating as we (try to) make ourselves out to be?!  Comments welcome! . .]]></description>
	<pubDate>Sun, 05 Dec 2010 23:58:01 +0800</pubDate>
	<guid isPermaLink="false">http://ping.sg/itemA/The-Viper-Pit-has-a-new-header-</guid>
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<item>
	<title><![CDATA[American Express Rewards Card goes back to basics]]></title>
	<link>http://ping.sg/item/American-Express-Rewards-Card-goes-back-to-basics</link>
	<dc:creator>theviperpit</dc:creator>
	<description><![CDATA[CLIENT: American Express PRODUCT: American Express Rewards Card MEDIUM: Print/The Straits Times MARKET: Rewards-hungry consumers  ATTRACTION: With commercial hype reaching fever pitch in t …]]></description>
	<pubDate>Wed, 01 Dec 2010 16:40:17 +0800</pubDate>
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<item>
	<title><![CDATA[Citibank's smart banking branch on Orchard Road]]></title>
	<link>http://ping.sg/item/Citibank-s-smart-banking-branch-on-Orchard-Road</link>
	<dc:creator>theviperpit</dc:creator>
	<description><![CDATA[CLIENT: Citibank PRODUCT: New "smart" branch opening MEDIUM: Print/The Straits Times MARKET: Singapore consumers  ATTRACTION: Technology, innovation, and "smart" banking, what's not to lik …]]></description>
	<pubDate>Fri, 26 Nov 2010 23:37:46 +0800</pubDate>
	<guid isPermaLink="false">http://ping.sg/itemA/Citibank-s-smart-banking-branch-on-Orchard-Road</guid>
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<item>
	<title><![CDATA[Citi Rewards Card fails to impress]]></title>
	<link>http://ping.sg/item/Citi-Rewards-Card-fails-to-impress</link>
	<dc:creator>theviperpit</dc:creator>
	<description><![CDATA[CLIENT: Citibank Singapore PRODUCT: Citi Rewards Card MEDIUM: Print/The Straits Times MARKET: Singapore consumers  ATTRACTION: The image of the bauble provides a somewhat prescient reminde …]]></description>
	<pubDate>Wed, 24 Nov 2010 13:30:39 +0800</pubDate>
	<guid isPermaLink="false">http://ping.sg/itemA/Citi-Rewards-Card-fails-to-impress</guid>
</item>
<item>
	<title><![CDATA[Blackberry Torch 9800: battle of the telcos]]></title>
	<link>http://ping.sg/item/Blackberry-Torch-9800-battle-of-the-telcos</link>
	<dc:creator>theviperpit</dc:creator>
	<description><![CDATA[CLIENT: SingTel, M1, and StarHubPRODUCT: Blackberry Torch 9800MEDIUM: Print/The Straits TimesMARKET: Tech-savvy consumers in Singapore (i.e. just about everyone) ATTRACTION: New to market …]]></description>
	<pubDate>Fri, 12 Nov 2010 15:51:05 +0800</pubDate>
	<guid isPermaLink="false">http://ping.sg/itemA/Blackberry-Torch-9800-battle-of-the-telcos</guid>
</item>
<item>
	<title><![CDATA[DHL international express shipping delivers in Europe]]></title>
	<link>http://ping.sg/item/DHL-international-express-shipping-delivers-in-Europe</link>
	<dc:creator>theviperpit</dc:creator>
	<description><![CDATA[CLIENT: DHL PRODUCT: International express shipping MEDIUM: Print/The Straits Times MARKET: Consumers shipping to Europe   ATTRACTION: Same wave of yellow optimism as their previous ad, bu …]]></description>
	<pubDate>Tue, 02 Nov 2010 13:37:01 +0800</pubDate>
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<item>
	<title><![CDATA[DHL international express shipping fails to deliver]]></title>
	<link>http://ping.sg/item/DHL-international-express-shipping-fails-to-deliver</link>
	<dc:creator>theviperpit</dc:creator>
	<description><![CDATA[CLIENT: DHLPRODUCT: International express shippingMEDIUM: Print/The Straits TimesMARKET: Consumers/businesses  APPEAL: Little besides the wave of yellow optimism that greets you as you tur …]]></description>
	<pubDate>Fri, 29 Oct 2010 17:52:00 +0800</pubDate>
	<guid isPermaLink="false">http://ping.sg/itemA/DHL-international-express-shipping-fails-to-deliver</guid>
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<item>
	<title><![CDATA[Philips go guerrilla with a bear]]></title>
	<link>http://ping.sg/item/Philips-go-guerrilla-with-a-bear</link>
	<dc:creator>theviperpit</dc:creator>
	<description><![CDATA[A little tardy, perhaps, but not enough to deter us from offering our take on Philips’ guerrilla marketing stunt that made headlines just over a week ago. Like the Singpost graffiti post b …]]></description>
	<pubDate>Mon, 25 Oct 2010 11:01:51 +0800</pubDate>
	<guid isPermaLink="false">http://ping.sg/itemA/Philips-go-guerrilla-with-a-bear</guid>
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<item>
	<title><![CDATA[Sony Vaio's Pretty Powerful Statement]]></title>
	<link>http://ping.sg/item/Sony-Vaio-s-Pretty-Powerful-Statement</link>
	<dc:creator>theviperpit</dc:creator>
	<description><![CDATA[CLIENT: Sony PRODUCT: VaioMEDIUM: Print/The Straits TimesMARKET: Female consumers (emphasis) ATTRACTION: Little, to be honest. The pink hue is lifeless, and the visual limited. There is a heavy reliance on the Vaio branding and the header and, although we support this ad, it is one that is easily missed. POSITIONING: This ad is all about the relational positioning. Aligning …]]></description>
	<pubDate>Thu, 21 Oct 2010 17:09:08 +0800</pubDate>
	<guid isPermaLink="false">http://ping.sg/itemA/Sony-Vaio-s-Pretty-Powerful-Statement</guid>
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<item>
	<title><![CDATA[AIA and The Power of Asia]]></title>
	<link>http://ping.sg/item/AIA-and-The-Power-of-Asia</link>
	<dc:creator>theviperpit</dc:creator>
	<description><![CDATA[CLIENT: AIA PRODUCT: Brand positioning in AsiaMEDIUM: Print/The Straits TimesMARKET: Consumers in Asia ATTRACTION: Whilst not the most elegant of visuals, the image of a mountain is certai …]]></description>
	<pubDate>Fri, 15 Oct 2010 17:13:32 +0800</pubDate>
	<guid isPermaLink="false">http://ping.sg/itemA/AIA-and-The-Power-of-Asia</guid>
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<item>
	<title><![CDATA[Etisalat’s postpay package: big statements, limited impact]]></title>
	<link>http://ping.sg/item/Etisalat-s-postpay-package-big-statements-limited-impact</link>
	<dc:creator>theviperpit</dc:creator>
	<description><![CDATA[CLIENT: Etisalat PRODUCT: Postpay packageMEDIUM: Print/Daily Mirror (Sri Lanka)MARKET: Mobile phone users looking for flexibility ATTRACTION: For us, the attraction stems from the luminesc …]]></description>
	<pubDate>Fri, 24 Sep 2010 11:24:55 +0800</pubDate>
	<guid isPermaLink="false">http://ping.sg/itemA/Etisalat-s-postpay-package-big-statements-limited-impact</guid>
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<item>
	<title><![CDATA[Sampath Bank’s new branch shows what local insight really means]]></title>
	<link>http://ping.sg/item/Sampath-Bank-s-new-branch-shows-what-local-insight-really-me</link>
	<dc:creator>theviperpit</dc:creator>
	<description><![CDATA[CLIENT: Sampath Bank PRODUCT: Branch opening MEDIUM: Print/Daily News (Sri Lanka)MARKET: Consumers in Aralaganwila ATTRACTION: The visual grabs your attention, being refreshingly natural, …]]></description>
	<pubDate>Sat, 18 Sep 2010 12:24:58 +0800</pubDate>
	<guid isPermaLink="false">http://ping.sg/itemA/Sampath-Bank-s-new-branch-shows-what-local-insight-really-me</guid>
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<item>
	<title><![CDATA[Sri Lanka’s News First asks you to decide]]></title>
	<link>http://ping.sg/item/Sri-Lanka-s-News-First-asks-you-to-decide</link>
	<dc:creator>theviperpit</dc:creator>
	<description><![CDATA[CLIENT: News First PRODUCT: News FirstMEDIUM: Outdoors billboard/Havelock Road, ColomboMARKET: Affluent local residents and commuters ATTRACTION: The striking visual image, set against a c …]]></description>
	<pubDate>Mon, 06 Sep 2010 11:18:28 +0800</pubDate>
	<guid isPermaLink="false">http://ping.sg/itemA/Sri-Lanka-s-News-First-asks-you-to-decide</guid>
</item>
<item>
	<title><![CDATA[Great Eastern’s 102nd birthday: seamless metaphors tell a sea …]]></title>
	<link>http://ping.sg/item/Great-Eastern-s-102nd-birthday-seamless-metaphors-tell-a-sea</link>
	<dc:creator>theviperpit</dc:creator>
	<description><![CDATA[CLIENT: Great Eastern PRODUCT: BrandingMEDIUM: Print/The Straits TimesMARKET: Families ATTRACTION: The visual is strong and dominates nearly two thirds of the page, so this is likely the m …]]></description>
	<pubDate>Fri, 27 Aug 2010 14:22:19 +0800</pubDate>
	<guid isPermaLink="false">http://ping.sg/itemA/Great-Eastern-s-102nd-birthday-seamless-metaphors-tell-a-sea</guid>
</item>
<item>
	<title><![CDATA[Standard Chartered Preferred Banking: the grey area of preferences]]></title>
	<link>http://ping.sg/item/Standard-Chartered-Preferred-Banking-the-grey-area-of-prefer</link>
	<dc:creator>theviperpit</dc:creator>
	<description><![CDATA[CLIENT: Standard Chartered PRODUCT: Preferred BankingMEDIUM: Print/The Straits TimesMARKET: Young, affluent individuals (we assume)  ATTRACTION: Beyond the front page colonisation of blue …]]></description>
	<pubDate>Mon, 23 Aug 2010 19:28:40 +0800</pubDate>
	<guid isPermaLink="false">http://ping.sg/itemA/Standard-Chartered-Preferred-Banking-the-grey-area-of-prefer</guid>
</item>
<item>
	<title><![CDATA[HSBC Business Banking: globally impressive, locally confusing?]]></title>
	<link>http://ping.sg/item/HSBC-Business-Banking-globally-impressive-locally-confusing-</link>
	<dc:creator>theviperpit</dc:creator>
	<description><![CDATA[CLIENT: HSBC PRODUCT: HSBC Business MEDIUM: Print/The Straits TimesMARKET: Small- and medium-sized businesses in Singapore ATTRACTION: HSBC’s advertisements are often breath of fresh air. …]]></description>
	<pubDate>Tue, 17 Aug 2010 15:05:23 +0800</pubDate>
	<guid isPermaLink="false">http://ping.sg/itemA/HSBC-Business-Banking-globally-impressive-locally-confusing-</guid>
</item>
<item>
	<title><![CDATA[HPB cleverly tap into the National Day spirit of Singapore]]></title>
	<link>http://ping.sg/item/HPB-cleverly-tap-into-the-National-Day-spirit-of-Singapore</link>
	<dc:creator>theviperpit</dc:creator>
	<description><![CDATA[ATTRACTION: Ensconced within the hubbub of National Day pictures, “ParadeBites”, and audience/participant  quotes, readers will already be scanning the page for all the visual cues availab …]]></description>
	<pubDate>Thu, 12 Aug 2010 10:20:22 +0800</pubDate>
	<guid isPermaLink="false">http://ping.sg/itemA/HPB-cleverly-tap-into-the-National-Day-spirit-of-Singapore</guid>
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<item>
	<title><![CDATA[The Trizon says a lot, but tells you little]]></title>
	<link>http://ping.sg/item/The-Trizon-says-a-lot-but-tells-you-little</link>
	<dc:creator>theviperpit</dc:creator>
	<description><![CDATA[ATTRACTION: It certainly doesn’t look like a condominium ad, which is both a strength and weakness. The blown-away newsprint is interesting and the bright colours attention grabbing, but t …]]></description>
	<pubDate>Thu, 05 Aug 2010 16:59:05 +0800</pubDate>
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